February 25, 2018
MAB, Tonsley Innovation District

Australia’s Chrysler vehicle community is set for an exciting and unique experience in February 2018, when the Chrysler Club of SA (CCCSA) hosts the Shannons Adelaide Chrysler Festival at Tonsley Innovation District, 12km south of Adelaide.

Tonsley is the former headquarters of Chrysler Australia Ltd (CAL), and its centre for car manufacturing facilities. Tonsley was opened in 1963 and used to assemble Chryslers, Valiants and Dodge Trucks until 1981, when it was sold to Mitsubishi.

Thanks to its association with Renewal SA, the government department now redeveloping Tonsley into Australia’s first and most awarded innovation district, the CCCSA can offer enthusiasts and the public alike a unique heritage experience, in the very building where many of the Australian Chrysler products were innovated and manufactured.

President Iain Carlin said this experience is expected to receive massive interest and support from current Chrysler owners, former CAL employees, public spectators and families alike.

“Chrysler owners can display their treasured vehicles in this diverse, modern, innovative space, thanks to the great support of Renewal SA and Tonsley’s current tenants. Expect this to be more of a celebration of Chrysler history, a relaxed open-day, than a traditional car show.”

“We believe it is one of the only times in the world, where a car show will be held in a functional building where so many of the cars were actually produced,” said Iain.

The former Chrysler and Mitsubishi site at Tonsley, responsible for many design and manufacturing innovations back in the day, is undergoing a significant transformation. With a specific focus on the high-value manufacturing sector, Tonsley brings together leading-edge research and education institutions, established businesses and start-ups, business incubators and accelerators, as well as government and the wider to community to connect, collaborate and innovate.

“Whereas Tonsley is now creating an ecosystem of innovation in high value manufacturing, we are proud of our long car manufacturing history that started with Chrysler Australia on this site,” said Philipp Dautel, Tonsley Precinct Director.

“The Shannons Adelaide Chrysler Festival keeps that spirit and heritage alive.”

CCCSA is also pleased to announce that Shannons Insurance are providing major financial support to this year’s festival by coming on board as naming rights sponsor. With the support of Shannons, our other major sponsors and Renewal SA, the CCCSA will break with show tradition, offering free entry to vehicle owners and all spectators.

“We aim to create an opportunity for all Club members to relax and enjoy this unique experience, with our entrants and spectators,” said ACF Event Co-ordinator Jason Rowley.

“Due to the rapidly filling area under the Main Assembly Building roof, the number of vehicle entrants will be restricted, however there is ample parking in the precinct to accommodate everyone. As Tonsley is planned to fill with more tenants, this may be a one-off opportunity.”

The Shannons All Chrysler Festival will be based around Tonsley from February 23-25, with the main All Chrysler Day on Sunday 25th, free entry to the public from 10am to 3pm.